Paige Spiranac has built a brand on her unapologetic style and love for golf, but her latest venture is a heartwarming testament to the power of family. Her 2025 calendar, a highly anticipated annual tradition, is not just a collection of striking photos—it’s a car-themed project created in partnership with her mother, Annette.
For years, Paige and her mom have collaborated on the calendar, with Annette often serving as the primary photographer. This year, the duo “really stepped it up,” as Paige said on her social media, by partnering with Barrett-Jackson to feature stunning cars from the Craig Jackson Collection. The calendar, titled “Start Your Engines,” is a massive upgrade in production value. Instead of their usual “ring light” setup, they brought in a professional photographer and stylist to elevate the final product.
The most touching aspect of the project, however, is the central role her mother played. Not only did Annette provide creative direction and styling for most of the looks, but the calendar photoshoot also took place on her birthday. As Paige shared in an interview with Sports Illustrated Swimsuit, being able to work with her mom on something they both love and to celebrate her on a special day made the experience even more meaningful.
The 2025 calendar features two unique full-page images for each month, a double dose of content for fans. This “family-driven” project is a perfect encapsulation of Paige Spiranac’s brand: it’s both a savvy business move and a personal project rooted in the relationships that matter most to her. It’s a testament to how her family has always been a key part of her journey, from her early days as a competitive golfer to her current status as a global influencer.