The Paige Spiranac Effect: Why Brands Pay More Attention to Her Than to Major Champions
When it comes to golf endorsements, you might expect major champions to dominate. Yet, Paige Spiranac — who never played full-time on the LPGA Tour — often outshines even the biggest names when it comes to brand deals. This phenomenon is now known as “The Paige Spiranac Effect.” So why do brands flock to her?…